Brand

Kategori Brand membahas merek sebagai aset bisnis UKM, bukan sekadar logo atau kampanye visual. UKMS memandang brand sebagai hasil dari konsistensi operasional, pengalaman pelanggan, dan posisi usaha di pasar.

Pembaca akan mendapatkan perspektif tentang bagaimana brand dibangun, dipersepsikan, dan diuji dalam realitas bisnis UKM—termasuk dampaknya terhadap kepercayaan, harga, dan loyalitas pelanggan. Pembahasan tidak terjebak pada jargon pemasaran.

Konteks Indonesia menjadi landasan utama: perilaku konsumen lokal, skala usaha, dan keterbatasan sumber daya UKM. Artikel-artikel berikutnya menyajikan pembahasan mendalam dan contoh konkret

Brand

Too Creepy, TVC Grab Bike Is Bullied by the Audiences

ukms.or.id/.com –  Creativity is not to be confined. But there are the established norms as a barrier that should not be violated, including creativity in advertising. Instead of being informative and attractive, the audiences actually get the misunderstanding about the content. As experienced by TVC Grab Bike recently. This TVC is part of a campaign #pilihyangaman

Brand

Transport Services A la Mersey Travel Liverpool England

ukms.or.id/- At the time of the transportation system in Indonesia were looking shape, clear picture that is displayed by the Mersey travel can be a benchmark to establish a fully integrated transport system. Mersey travel is one of the regional transportation system managers in Liverpool membering of the Passenger Transport Executive, the executive body which provides

Brand

Brand Activation MamyPoko Love Donation Through Pokojang Love Hugs

ukms.or.id/ – The interaction of parents with children since the golden age up to the age of five has a major impact on the growth process of children. The interaction of parents and children can be implemented in many ways. Face to face communication in fun ways, giving touches, including hugging, is part of stimulation

Brand

How To Develop THE CRM that Works !

ukms.or.id/- Along with the development of technology over the last three decades, CRM has evolved to include more aspects of the relationship between the company and its customers. Now, in general, CRM is divided into three modules, which are Sales, Customer Service and Marketing. With our entry as global citizens into the digital era today,

Brand

The Three of Tempting Digital Businesses in 2017

ukms.or.id/.com – In the middle of issue that the government will strictly regulate Internet-based business next year, internet business doers keep optimistic entering 2017. Andi S. Boediman, Managing Partner of Venture Capital Ideosource, predicted in 2017 there are three digital businesses will be booming. Those digital businesses included in fintech, IOT (Internet of Things), and big

Brand

This What Bank BRI Do A Transformation Towards Digital Banking Era

ukms.or.id/.com – Bank BRI desires to continue advancing updates on technology for the features of products and services to customers as well as promoting the rapid growth of the Bank BRI network, which has created an urgent need for communications networks. For that reason, Bank BRI launched a financial satellite named BRIsat in mid 2016.

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