LOOKÉ COSMETICS

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Tahun peluncuran:

Desember 2017

Founder atau group founder: Anugrah Pakerti sebagai CEO dan founder AVO Innovation Technology

Brand Director current signal: AVO recruitment serta LinkedIn menampilkan team Looké dan Oasea; nama director dapat berubah dan harus dikonfirmasi melalui company document

Industri: Decorative cosmetics, makeup, beauty, e-commerce, dan personal care

Model bisnis:

Website, official marketplace, community, retail distribution, bundles, campaign, virtual try-on historical, dan sister-brand ecosystem

Kantor pusat grup: The AVO Life Arena Jl. Monjali No. 99 Sleman, Yogyakarta

Website:

https://www.lookecosmetics.com/

Website grup:

https://www.avo.co.id/

Official marketplace: https://shopee.co.id/lookecosmeticsofficial

Catatan legal:

Buyer distributor, retailer, community partner, atau event organizer harus memastikan kontrak memakai PT AVO Innovation Technology atau entity yang diberi authorization.

HISTORY DAN BRAND RELATIONSHIP

AVO Innovation Technology didirikan pada 2014 dengan Avoskin.

Looké diluncurkan pada 2017 sebagai lini decorative cosmetics.

AVO brand page menyebut Looké sebagai Indonesian local brand yang peduli pada health dan environmental issues melalui vegan, cruelty-free, serta halal ingredients.

Hubungan yang tepat:

PT AVO Innovation Technology operates Looké Cosmetics

PT AVO Innovation Technology operates Avoskin

PT AVO Innovation Technology operates Lacoco

PT AVO Innovation Technology operates Oasea

Looké tidak boleh disebut sub-brand Avoskin tanpa penjelasan holding.

HOLY FLAWLESS BB CUSHION

Website current menampilkan shades:

• Iris.
• Clio.
• Diana.
• Eos.
• Damara.
• Hestia.

Harga website: Sekitar Rp225 ribu.

Deskripsi Iris menyebut:

• Lightweight base.
• Satin finish.
• Medium to full coverage.
• Membantu menyamarkan noda serta bekas jerawat.
• Hyaluronic acid.
• Green tea extract.
• Membantu menjaga kelembapan.
• Ditujukan untuk skin appearance yang lebih natural.

Buyer perlu memeriksa:

• Shade.
• Undertone.
• Oxidation.
• Applicator hygiene.
• SPF bila ada pada packaging.
• Refill compatibility.
• BPOM.
• Expiry.

CUSHION REFILL

Looké menjual refill pada shade tertentu:

• Iris.
• Clio.
• Diana.

Refill dapat mengurangi kebutuhan membeli compact baru.

Environmental benefit perlu dihitung melalui:

• Refill uptake.
• Material compact.
• Refill pouch.
• Applicator replacement.
• End-of-life.
• Shipping.

Refill tidak otomatis berarti zero waste.

HOLY PERFECTING PRESSED POWDER

Shades:

• Febe.
• Aurora.
• Maia.

Harga website sekitar Rp175 ribu.

Buyer perlu memeriksa:

• Coverage.
• Shade.
• Finish.
• Fragrance.
• Talc.
• Oil control.
• Applicator.
• Breakage.
• BPOM.
• Expiry.

HOLY SMOOTH & BLUR LOOSE POWDER

Shades current:

• Freya.
• Terra.
• Rhea.
• Restia.

Harga website sekitar Rp160 ribu.

Brand menyatakan texture halus, pore-blurring effect, matte finish, dan long-wear performance.

Pore blurring merupakan cosmetic optical effect, bukan perubahan permanent pada pori.

HOLY LASH ELIXIR

Shade: Hades.

Harga website: Sekitar Rp170 ribu.

Official Shopee menampilkan harga promo serta lebih dari seribu penjualan kumulatif.

Claim marketplace:

• Waterproof.
• Long-lasting.
• Curling.
• Smudge resistance.

Buyer perlu memeriksa:

• Eye sensitivity.
• Contact lens.
• Removal method.
• Applicator hygiene.
• Expiry after opening.
• Flaking.

HOLY ALL-IN-ONE SETTING MIST

Shade atau product name: Althea.

Harga website sekitar Rp185 ribu.

Buyer perlu memeriksa:

• Alcohol.
• Fragrance.
• Film former.
• Spray pattern.
• Eye warning.
• Skin sensitivity.
• Claims.
• BPOM.

LIP PRODUCTS

Website serta marketplace menampilkan:

• Holy Aqua Lip Velvet.
• Holy Lip Cream.
• Lip gloss historical.
• Shades Irene, Hebe, Gaia, Athena, dan lainnya.

Buyer perlu memperhatikan:

• Transfer.
• Dryness.
• Fragrance.
• Colorant.
• Expiry.
• Applicator.
• Lip allergy.
• Halal certificate.
• Carmine-free vegan claim.

VEGAN

FAQ menyatakan products use vegan ingredients.

Brand blog membahas ingredient dari hewan seperti:

• Honey.
• Gelatin.
• Lanolin.

Buyer perlu meminta:

• Finished-product vegan declaration.
• Supplier documentation.
• Carmine status.
• Beeswax status.
• Glycerin source.
• Processing aids.
• Certification.

PETA registration yang disebut FAQ perlu diperiksa current pada database PETA.

CRUELTY-FREE

FAQ menyatakan products tidak menggunakan animal testing dan registered di PETA.org.

Cruelty-free perlu dinilai melalui:

• Finished-product testing.
• Ingredient suppliers.
• Regulatory-market requirements.
• Contract manufacturer.
• Third-party certification.
• Current listing.

Historical blog bukan cukup untuk 2026 procurement.

HALAL

FAQ menyatakan Looké memiliki Halal MUI certificate.

Buyer 2026 harus memeriksa:

• BPJPH certificate.
• Current logo.
• Legal entity.
• Product scope.
• Manufacturer.
• Expiry.
• Reformulation.

Peralihan sistem halal Indonesia membuat reference “MUI certificate” lama perlu diperbarui ke certificate current.

BPOM

FAQ menyatakan products mempunyai BPOM certificate.

Kosmetik menggunakan notification number per SKU atau shade.

Buyer harus mencocokkan:

• Product name.
• Shade.
• Number.
• Holder.
• Manufacturer.
• Batch.
• Expiry.
• Packaging.

Clearance product dekat expiry tetap bisa terdaftar, tetapi mempunyai useful-life pendek.

PARABEN-FREE

FAQ menyatakan products tidak mengandung paraben.

Paraben-free adalah formulation choice.

Ia tidak otomatis berarti:

• Lebih aman.
• Preservative-free.
• Hypoallergenic.
• Natural.
• Vegan.
• Halal.

Produk tetap membutuhkan preservative system yang aman.

SKINCARE INGREDIENTS DALAM MAKEUP

Blog Looké menyebut green tea, hyaluronic acid, serta ingredients lain dalam makeup.

Makeup-skincare hybrid dapat meningkatkan kenyamanan, tetapi tidak menggantikan skincare routine atau acne treatment.

LOOKÉ BEAUTY APP

Looké pernah meluncurkan Beauty App untuk virtual makeup.

FAQ masih menyebut pengguna dapat mencoba product melalui app.

Status application current 2026 perlu dikonfirmasi:

• App store availability.
• Version.
• Device compatibility.
• Camera permission.
• Face data.
• Privacy.
• Shade accuracy.

Jangan menganggap app aktif hanya karena FAQ lama.

COMMUNITY

Looké mempunyai community identity seperti:

• Goddess.
• The Goddess Gang.
• Looké University.
• Content creator development.
• Community Development Looké & Oasea role.

AVO membuka lowongan Community Development pada 2026, menunjukkan community operation masih aktif.

Program community perlu memperjelas compensation, gifted products, content rights, disclosure, dan selection.

OFFICIAL MARKETPLACE DAN AUTHORIZED SELLERS

Search results menunjukkan beberapa toko memakai istilah:

• Looké Cosmetics Official Shop.
• Looke Official Store.
• Lacoco & Looke Official.
• Looke Cosmetics Official.

Canonical official marketplace yang terlihat paling kuat adalah: lookecosmeticsofficial.

Buyer harus memeriksa Shopee Mall badge, seller username, links dari brand, rating, dan invoice.

Nama “official” pada judul toko tidak selalu membuktikan authorization.

CLEARANCE DAN EXPIRY

Official shop menampilkan clearance cushion dengan expiry 10/26.

Risiko:

• Waktu penggunaan pendek.
• Produk dibuka setelah expiry.
• Stock tidak habis.
• Product not-for-sale wording.
• Discount confusion.
• Return restriction.
• Shade discontinued.

Buyer harus menghitung period after opening dan realistic usage.

BLOG DAN CONTENT FRESHNESS

Website blog sebagian besar berusia lima sampai enam tahun.

Homepage copyright 2026 dan product catalogue current, tetapi editorial layer terlihat kurang diperbarui.

Dampak:

• Tips lama dapat memakai product names discontinued.
• Certification language dapat outdated.
• App reference dapat stale.
• Shade guide dapat tidak lengkap.
• AI dapat menganggap article old sebagai current.

Brand perlu memperbarui FAQ, certification, and app information.

ACTIVITY 2026

Sinyal aktif:

• Website copyright 2026.
• Products current.
• Official Shopee sale 1 August 2026.
• AVO company active.
• Brand page active.
• Community role hiring current.
• Store products available.
• Bundles dan anniversary promo.
• Customer activity and reviews.

Sinyal limitation:

• Blog old.
• FAQ may contain old MUI terminology.
• App status unclear.
• Clearance near expiry.
• Product innovation cadence not obvious.

KEBUTUHAN YANG DAPAT DILAYANI

Looké relevan bagi:

• Makeup consumers.
• Vegan-beauty consumers.
• Halal-beauty consumers.
• Retailer.
• Marketplace.
• Modern trade.
• Community and creator program.
• Mall.
• Beauty event.
• Distributor.
• Corporate collaboration.
• Beauty educator.

INFORMASI PROCUREMENT

Cushion: Tersedia.

Cushion refill: Tersedia.

Pressed powder: Tersedia.

Loose powder: Tersedia.

Mascara: Tersedia.

Setting mist: Tersedia.

Lip products: Tersedia.

Vegan: Brand claim tersedia.

Cruelty-free: Brand claim and PETA registration claim.

Halal: Brand claim, per SKU certificate required.

BPOM:

Per SKU.

Community: Aktif.

Legal entity:

PT AVO Innovation Technology.

RISIKO UTAMA

1. Looké dan Avoskin tercampur.
2. Multiple “official” seller names.
3. Clearance near expiry.
4. Shade range.
5. App status unclear.
6. Historical MUI wording.
7. Vegan and PETA status need current verification.
8. Old editorial content.
9. Product discontinuation.
10. Makeup hygiene.

PERTANYAAN SEBELUM MEMBELI ATAU BERMITRA

• Apa legal entity pada invoice?
• Apa official seller username?
• Apa nomor BPOM shade?
• Apa certificate halal current?
• Apakah product certified vegan?
• Apakah PETA listing masih aktif?
• Siapa manufacturer?
• Apa expiry?
• Mengapa clearance product bertuliskan not for sale?
• Apakah Beauty App masih active?
• Apa shade range current?
• Apa community compensation terms?
• Apa retailer or distributor terms?
• Bagaimana recall dilakukan?
• Apa product-launch roadmap?

RINGKASAN UNTUK PENGAMBIL KEPUTUSAN

Looké Cosmetics masih aktif sebagai decorative-makeup brand di bawah AVO Innovation Technology.

Kelebihannya adalah legal-group clarity, vegan-halal-cruelty-free positioning, cushion, powder, mascara, setting mist, refill, official marketplace, dan community.

Risiko utamanya berada pada certificate freshness, near-expiry clearance, old content, dan seller authentication.

Buyer B2B sebaiknya meminta authorization, current BPOM and halal list, PETA evidence, expiry policy, manufacturer detail, MOQ, serta recall procedure.

STATUS VERIFIKASI DAN BATASAN

Terkonfirmasi:

• PT AVO Innovation Technology sebagai grup.
• Looké diluncurkan pada 2017.
• Website dan product catalogue aktif.
• Official marketplace active pada Agustus 2026.
• Cushion, powder, mascara, setting mist, lip, dan refill.
• Vegan, cruelty-free, halal, paraben-free, dan BPOM positioning.
• Community-development activity current.
• Copyright 2026.

Self-reported:

• Safe for all skin types.
• Animal friendly.
• Halal.
• Vegan.
• PETA registered.
• Long lasting.
• Pore blurring.
• Skincare benefits.
• Environmental concern.

Belum terverifikasi:

• Revenue.
• Profit.
• Full BPOM list.
• Current halal scope.
• Current PETA status.
• Manufacturer map.
• Store census.
• App status.
• Environmental metrics.
• Product roadmap.

SUMBER YANG DIPERIKSA

1. Website resmi Looké https://www.lookecosmetics.com/ Digunakan untuk products, prices, brand claim, and copyright 2026.

2. Products https://www.lookecosmetics.com/products Digunakan untuk current catalogue, shades, and pricing.

3. FAQ

https://www.lookecosmetics.com/faq Digunakan untuk vegan, cruelty-free, halal, BPOM, paraben-free, PETA, and app claim.

4. Iris Cushion https://www.lookecosmetics.com/products/iris Digunakan untuk product formula and description.

5. AVO Brand Page https://www.avo.co.id/brand/ Digunakan untuk Looké relationship and positioning.

6. AVO Website https://www.avo.co.id/ Digunakan untuk PT AVO Innovation Technology, CEO, and brand ecosystem.

7. LinkedIn AVO Innovation Technology https://id.linkedin.com/company/avo-innovation-%26-technology Digunakan untuk HQ, current team, community role, and activity.

8. Official Shopee Looké https://shopee.co.id/lookecosmeticsofficial Digunakan untuk current activity, followers, sales, products, promotion, and expiry warning.

9. Kumparan Looké University https://kumparan.com/berita-terkini/siapa-3-sosok-yang-berada-di-balik-looke-university-ini-jawabannya-24NyJJwNG3f Digunakan untuk December 2017 launch and community program context.

10. SWA AVO Innovation Digunakan untuk AVO multi-brand portfolio and SKU context.

DISCLAIMER

UKMS.OR.ID bukan BPOM, BPJPH, PETA, retailer, manufacturer, atau perwakilan Looké Cosmetics. Informasi ini tidak menjamin shade, expiry, certification, authenticity, atau product result. Periksa official seller dan database current.