MAKE OVER

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RINGKASAN

Make Over adalah professional-makeup brand Indonesia yang diluncurkan PT Paragon Technology and Innovation pada 2010.

Brand berfokus pada:

• Complexion.
• Shade diversity.
• Professional performance.
• Long-wear products.
• Color cosmetics.
• Makeup artistry.
• Face anatomy.
• Virtual try-on.
• Shade finder.
• Retail counter.
• E-commerce.

Website current menyebut Make Over sebagai professional cosmetics dengan complete range of colors, textures, dan functions.

Portfolio 2026 mencakup:

• Foundation.
• Cushion.
• Powder foundation.
• Loose powder.
• Pressed powder.
• Concealer.
• Primer.
• Setting spray.
• Blush.
• Highlighter.
• Contour.
• Lip pigment.
• Lip cream.
• Lipstick.
• Lip gloss.
• Eyebrow products.
• Mascara.
• Eyeliner.
• Eyeshadow.
• Makeup tools.
• Refill products.

Series utama meliputi:

• Powerstay.
• Hydrastay.
• Perfect Cover.
• Multifix.
• Intense Matte.
• Glazed Lock.
• Color Stick.
• Brow Lab and brow products.
• Complexion systems.

Website juga menawarkan:

• Face analysis.
• Shade finder.
• Makeup try-on.
• Shade Symphony Studio.
• Store locator.
• Product notifications.
• Newsletter.
• Privacy controls.

Kekuatan Make Over berada pada professional positioning, shade architecture, Paragon manufacturing and distribution, virtual tools, performance claims, marketplace availability, dan product breadth.

Risiko utamanya berada pada shade mismatch, claim long wear, virtual try-on accuracy, near-identical product naming, seller counterfeit, product expiry, dan pencampuran Make Over dengan istilah umum “makeover”.

IDENTITAS BISNIS

Nama brand:

MAKE OVER

Make Over Cosmetics

Pemilik dan operator: PT Paragon Technology and Innovation

Tahun peluncuran: 2010

Pendiri perusahaan induk: Nurhayati Subakat Subakat Hadi

Industri: Decorative cosmetics, professional makeup, beauty technology, retail, e-commerce, dan manufacturing

Model bisnis:

Website, marketplace, retail counter, department store, modern trade, makeup artist collaboration, event, fashion, shade tools, virtual try-on, dan national distribution

Website:

https://www.makeoverforall.com/

Website perusahaan:

https://www.paragon-innovation.com/

Privacy contact: PT Paragon Technology and Innovation

Store locator: https://www.makeoverforall.com/store-locations

Catatan legal:

Make Over adalah brand. Contract event, MUA partnership, retail, distribution, data technology, dan export harus memakai legal entity serta authorization yang benar.

SEJARAH

1985

Paragon bermula sebagai PT Pusaka Tradisi Ibu.

1995

Wardah diluncurkan.

2010

Make Over diluncurkan untuk memenuhi professional makeup needs.

2011

Perusahaan menggunakan nama PT Paragon Technology and Innovation.

2014

Emina diluncurkan menurut sumber ITB.

2026

Make Over tetap aktif dengan complexion portfolio, technology tools, store locator, dan e-commerce.

PROFESSIONAL MAKEUP POSITIONING

Professional makeup dapat merujuk pada:

• Pigmentation.
• Shade selection.
• Texture.
• Camera performance.
• Long wear.
• Layerability.
• Product compatibility.
• Makeup artist usage.
• Event makeup.
• Retail education.

Istilah professional tidak berarti produk hanya dapat digunakan MUA atau menjamin hasil profesional tanpa skill.

COMPLEXION

Make Over menonjolkan complexion range.

Kategori:

• Liquid foundation.
• Powder foundation.
• Cushion.
• Concealer.
• Primer.
• Loose powder.
• Pressed powder.
• Setting products.
• Blush.
• Highlight.
• Contour.

Buyer perlu memeriksa undertone, depth, oxidation, texture, coverage, skin type, flash photography, and humidity.

POWERSTAY

Powerstay dirancang untuk long-wear performance.

Produk current:

• Powerstay Sync Matte Cushion.
• Powerstay 24H Weightless Liquid Foundation.
• Powerstay Glazed Lock Lip Pigment.
• Eye and brow products.
• Complexion products.
• Setting products.

Claim 24H perlu dibaca bersama test method dan kondisi penggunaan.

HYDRASTAY

Hydrastay menargetkan hydration dan luminous finish.

Produk current:

• Hydrastay Prismatic Glass Cushion.
• Refill.
• Hydrating complexion products.

Hydrating finish tidak otomatis cocok untuk semua oily skin atau climate.

PERFECT COVER

Perfect Cover Powder Foundation tersedia dalam compact dan refill.

Website menampilkan harga sekitar Rp185 ribu untuk compact serta Rp125 ribu untuk refill pada snapshot.

Refill dapat mengurangi penggunaan compact baru, tetapi environmental benefit memerlukan data uptake serta material.

GLAZED LOCK LIP PIGMENT

Product page menyatakan:

• 24H uncrackable plump glaze.
• POWERGLAZE TECHNOLOGY.
• Transfer-resistant.
• Smudge-resistant.
• Pigmented in one swipe.
• 12 shades.
• Dapat digunakan untuk ombre.
• Dirancang untuk beragam skin tone.

Klaim 24 jam perlu dilihat melalui footnote, participant count, and use conditions.

LIP PRODUCTS

Kategori:

• Lip cream.
• Lipstick.
• Lip pigment.
• Lip gloss.
• Lip tint.
• Lip liner.
• Lip products dengan matte, satin, dan glossy finish.

Risiko:

• Dryness.
• Fragrance.
• Allergy.
• Color transfer.
• Oxidation.
• Applicator hygiene.
• Expiry.

EYE MAKEUP

Kategori:

• Mascara.
• Eyeliner.
• Eyeshadow.
• Brow pencil.
• Brow sculptor.
• Brow gel.
• Eye palette.

Website current mempunyai artikel The Brow Lab dan education mengenai brow shape.

Eye makeup perlu diganti sesuai period after opening dan tidak dibagikan.

BROW LAB

The Brow Lab diposisikan sebagai immersive eyebrow experience.

Ia dapat mencakup:

• Face analysis.
• Brow mapping.
• Product trial.
• Education.
• Shape recommendation.
• Retail experience.

Recommendation tool tidak menggantikan professional allergy testing atau permanent-brow consultation.

SHADE SYMPHONY

Virtual Try On page menggunakan pesan:

“Personalized Look Powered by Precision.”

Fitur:

• Face analysis.
• Shade finder.
• Makeup try-on.
• Mobile experience via QR.
• Product selection based on visible features.

Batasan:

• Lighting.
• Camera.
• Screen calibration.
• White balance.
• Filter.
• Skin texture.
• Oxidation.
• Privacy.
• Face-data processing.

Virtual result harus dikonfirmasi dengan tester bila memungkinkan.

PRIVACY DAN BIOMETRIC-LIKE DATA

Make Over privacy policy menjelaskan PT Paragon Technology and Innovation memproses personal data.

Teknologi face analysis berpotensi memproses:

• Image.
• Facial features.
• Skin tone.
• Device.
• Usage data.
• Product preference.

User perlu memeriksa:

• Apakah image disimpan.
• Retention.
• Third-party processor.
• Consent.
• Deletion.
• Cross-border transfer.
• Security.
• Profiling.

Jangan unggah wajah orang lain tanpa izin.

STORE LOCATOR

Website menyediakan store locations.

Search result menampilkan lokasi di Indonesia, termasuk area Pondok Aren.

Data store dapat berupa:

• Counter.
• Mall store.
• Department store.
• Beauty advisor point.
• Retail partner.
• Temporary activation.

Jumlah lokasi current belum diaudit.

Buyer perlu konfirmasi sebelum datang.

E-COMMERCE DAN STOCK

Homepage current menampilkan banyak produk sebagai sold out.

Sold out pada website tidak berarti seluruh channel habis.

Marketplace, department store, dan physical counter dapat mempunyai stock berbeda.

Buyer perlu memeriksa:

• Expiry.
• Batch.
• Seller.
• Seal.
• Return.
• Shade.
• Refill compatibility.

BPOM DAN HALAL

Sebagai brand Paragon, Make Over diproduksi dalam ecosystem yang mempunyai halal systems.

Namun, buyer harus memeriksa:

• Nomor BPOM per shade.
• Halal certificate scope.
• Manufacturer.
• Batch.
• Expiry.
• Reformulation.
• Imported components.

Professional makeup tetap membutuhkan product-level verification.

SHADE RANGE DAN INCLUSIVITY

Make Over menyatakan memiliki extensive complexion shades.

Buyer perlu menilai:

• Light to deep.
• Warm, cool, neutral, olive.
• Availability across formulas.
• Refill availability.
• Shade continuity.
• Oxidation.
• Store testers.

Jumlah shade saja tidak menjamin inclusion bila deep shades sulit tersedia.

MAKEUP ARTIST DAN FASHION

Make Over sering terhubung dengan:

• Makeup artist.
• Fashion show.
• Photoshoot.
• Editorial.
• Wedding.
• Runway.
• Beauty event.
• Campaign.

Partnership event tidak berarti seluruh MUA menggunakan brand secara eksklusif.

PERFORMANCE CLAIMS

Claim yang perlu diuji:

• 24-hour.
• Transfer-resistant.
• Smudge-resistant.
• Waterproof.
• Weightless.
• Pore blurring.
• Sweat-resistant.
• Uncrackable.
• Non-cakey.

Buyer perlu mencari protocol, sample, duration, comparator, and conditions.

COUNTERFEIT

Risiko tinggi karena packaging premium dan produk populer.

Periksa:

• Official seller.
• Invoice.
• BPOM.
• Shade code.
• Batch.
• Print quality.
• Seal.
• Price.
• Expiry.
• Texture dan scent.

Tester serta sample tidak boleh dijual sebagai full retail tanpa disclosure.

AKTIVITAS 2026

Sinyal aktivitas:

• Website aktif.
• Best sellers aktif.
• Product pages aktif.
• Store locator aktif.
• Shade Symphony dan virtual try-on aktif.
• Newsletter dan privacy consent aktif.
• Paragon masih menampilkan Make Over sebagai major brand.
• Product education current tersedia.

Sinyal tersebut mendukung status aktif.

INFORMASI PROCUREMENT

Foundation: Tersedia.

Cushion: Tersedia.

Powder: Tersedia.

Concealer: Tersedia.

Lip: Tersedia.

Eye makeup: Tersedia.

Brow: Tersedia.

Setting: Tersedia.

Refill: Tersedia pada products tertentu.

Virtual try-on: Tersedia.

Store locator: Tersedia.

BPOM dan halal: Per SKU.

Legal entity:

PT Paragon Technology and Innovation.

RISIKO UTAMA

1. Make Over dan kata umum makeover tercampur.
2. Shade mismatch.
3. Virtual try-on accuracy.
4. Face-data privacy.
5. Claim 24-hour.
6. Counterfeit.
7. Near-identical product names.
8. Sold-out channel confusion.
9. BPOM per shade.
10. Halal scope per SKU.

PERTANYAAN SEBELUM MEMBELI ATAU BERMITRA

• Apa nomor BPOM shade?
• Apa halal certificate scope?
• Apa undertone?
• Apakah product oxidizes?
• Apa test protocol untuk 24 jam?
• Apakah virtual try-on menyimpan image?
• Siapa data processor?
• Apa official seller?
• Apa expiry?
• Apakah refill compatible?
• Berapa store current?
• Apakah tester tersedia?
• Apa terms MUA partnership?
• Bagaimana recall dilakukan?
• Apa sustainability evidence refill?

RINGKASAN UNTUK PENGAMBIL KEPUTUSAN

Make Over adalah professional-makeup brand besar dalam ParagonCorp.

Kelebihannya adalah complexion range, Powerstay, Hydrastay, refill, professional positioning, store distribution, dan virtual beauty tools.

Risiko utamanya berada pada shade, claims, face-data privacy, counterfeit, dan certification per SKU.

Buyer B2B sebaiknya meminta authorization, BPOM and halal list, shade availability, shelf life, data terms, dan recall procedure.

STATUS VERIFIKASI DAN BATASAN

Terkonfirmasi:

• Diluncurkan PT Paragon Technology and Innovation pada 2010.
• Website, product catalogue, store locator, privacy policy, dan virtual try-on aktif.
• Professional cosmetics positioning.
• Complexion, lip, eye, brow, powder, setting, dan refill products.
• Powerstay, Hydrastay, and Perfect Cover.
• Activity 2026.

Self-reported:

• Most extensive complexion shades.
• Professional performance.
• 24H uncrackable.
• Transfer-resistant.
• Smudge-resistant.
• Precision-powered personalization.
• Pore blur and long wear.

Belum terverifikasi:

• Revenue.
• Profit.
• Full shade census.
• Full BPOM list.
• Full halal scope.
• Store census.
• Independent test reports.
• Virtual-tool data retention.
• Environmental impact of refill.

SUMBER YANG DIPERIKSA

1. Website resmi Make Over https://www.makeoverforall.com/ Digunakan untuk current products, best sellers, technology, and activity.

2. Store Locations https://www.makeoverforall.com/store-locations Digunakan untuk retail infrastructure.

3. Virtual Try On https://www.makeoverforall.com/virtual-try-on Digunakan untuk Shade Symphony, face analysis, shade finder, and makeup try-on.

4. Privacy Policy https://www.makeoverforall.com/privacy-policy Digunakan untuk PT Paragon Technology and Innovation and personal-data processing.

5. Powerstay Glazed Lock Lip Pigment https://www.makeoverforall.com/product/make-over-powerstay-glazed-lock-lip-pigment-2/264 Digunakan untuk 24-hour, Powerglaze, shade, and performance claims.

6. Paragon Brand Page https://www.paragon-innovation.com/brand Digunakan untuk brand relationship.

7. Paragon Homepage https://www.paragon-innovation.com/ Digunakan untuk company and brand portfolio.

8. ITB

https://itb.ac.id/berita/nurhayati-subakat-ungkap-kunci-suksesan-paragon-sebagai-perusahaan-kosmetik-lokal-terbesar-di-indonesia/58640 Digunakan untuk launch 2010 and Paragon history.

9. Paragon Privacy Policy https://www.paragon-innovation.com/privacy-policy Digunakan untuk official brand commerce relationship.

DISCLAIMER

UKMS.OR.ID bukan makeup artist, BPOM, BPJPH, retailer, data auditor, atau perwakilan Make Over. Informasi ini tidak menjamin shade, performance, certificate, atau virtual result. Periksa official seller dan product label.