TRUE TO SKIN

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Grup atau umbrella:

Triniti Beauty

Tahun berdiri: 12 Desember 2020

Founder dan owner: Riska Elastria

Industri: Retail health and personal care products, skincare, makeup, import and distribution, e-commerce, dan beauty retail

Model bisnis:

Website, marketplace, offline stores, 2.000+ retail distribution claim, live commerce, brand portfolio, importer distribution, refill, and promotion

Headquarters: Tangerang menurut LinkedIn Triniti Beauty

Website:

https://truetoskin.com/

LinkedIn: https://www.linkedin.com/company/triniti-beauty/

Official marketplace: Tautan official seller tersedia melalui brand channels

Catatan legal:

Buyer harus memeriksa apakah invoice dikeluarkan PT Triniti Tunggal Abadi, retailer, marketplace seller, atau importer. Produk COLAB mempunyai brand owner dan manufacturer berbeda.

SEJARAH

12 Desember 2020

True to Skin didirikan oleh Riska Elastria.

Brand memulai dengan tiga serum menurut anniversary coverage.

2021

Moisturizer serta toner series berkembang.

2022

Brand meluncurkan sunscreen dan merayakan ulang tahun kedua.

2023–2024

Live commerce menjadi channel penting.

Makeup diperluas melalui cushion, concealer, lip, dan complexion products.

2025–2026

PT Triniti Tunggal Abadi memperkuat distribution, brand portfolio, imported products, retail presence, and e-commerce.

FOUNDING MOTIVATION

Riska mengalami acne dan skin sensitivity.

Ia ingin membuat products yang:

• Gentle.
• Effective.
• Relevant to Indonesian skin.
• Based on high-quality formulations.
• Accessible.
• Easy to understand.

Pengalaman founder bukan medical evidence.

Brand tetap perlu product dossier dan clinical or safety testing.

CLEANSER

Matcha Oat Gentle Cleanser current mencantumkan BPOM:

NA18261200387.

Product positioning:

• Gentle cleansing.
• Semua jenis kulit.
• Matcha.
• Oat.
• Low irritation.
• Skin-barrier support.

Buyer perlu memeriksa fragrance, surfactant, pH, preservative, and allergen.

MUGWORT CICA ESSENCE TONER

Product page mencantumkan BPOM:

NA18211203189.

Positioning:

• Soothing.
• Hydrating.
• Mugwort.
• Cica.
• Essence toner.

Botanical ingredients dapat menyebabkan reaction pada sebagian pengguna.

MUGWORT TRIPEPTIDE MOISTURIZER

Product page mencantumkan:

NA18210103886.

Ingredients highlighted:

• Mugwort.
• Tripeptide.
• Bisabolol.
• Sodium hyaluronate.
• Palmitoyl Pentapeptide-4.
• Tetrapeptide-44.

Claim anti-aging dan acne-soothing perlu dipahami sebagai cosmetic support, bukan treatment medis.

NIACINAMIDE TXA SERUM

Produk menargetkan:

• Brightening.
• Acne marks.
• Oil control.
• Bumps.
• Uneven tone.

Buyer perlu memperhatikan niacinamide concentration, tranexamic-related ingredient form, compatibility, and irritation.

SUNFRIENDS SUNSCREEN

Sunfriends Sunscreen Gel SPF 50 PA++++ mencantumkan BPOM:

NA18221701398.

Minions special edition juga memakai nomor tersebut menurut current page.

Buyer perlu memeriksa:

• Edition versus formula.
• Water resistance.
• UV filter.
• Amount.
• Reapplication.
• Expiry.
• Packaging changes.

READY ACNE GONE

Website 2026 menampilkan Ready Acne Gone sebagai new skincare item.

Buyer perlu membaca active ingredient, usage, BPOM, and compatibility before layering.

MAKEUP EXPANSION

True to Skin tidak lagi hanya skincare.

Kategori makeup mencakup:

• Skinlike Porefecting Cushion.
• Refill cushion.
• Powder foundation.
• Serum concealer.
• Juicy Glass Melting Balm.
• Makeup items lain.

Ini menunjukkan shift menjadi broader beauty brand.

SKINLIKE POREFECTING CUSHION

Product page menyebut:

• SPF 35 PA++++.
• Medium-to-high coverage.
• Satin-matte finish.
• Lightweight.
• Non-pore-clogging positioning.
• Multiple shades.
• Shade Cheesecake BPOM NA18230300819.

Buyer perlu memeriksa shade-specific BPOM and undertone.

REFILL CUSHION

Refill tersedia untuk Cushion.

Potential benefit:

• Reuse compact.
• Lower material repeat purchase.
• More affordable replacement.

Buyer perlu memeriksa:

• Compatibility.
• Puff hygiene.
• Refill expiry.
• Material.
• Adoption rate.
• Recycling.

SERUM CONCEALER

Skinlike Cover Serum Concealer dibuat untuk makeup-skincare hybrid positioning.

Ingredient skincare tidak menggantikan acne or pigmentation treatment.

Buyer perlu memeriksa:

• Shade.
• Coverage.
• Creasing.
• Fragrance.
• BPOM.
• Halal.
• Expiry.

JUICY GLASS MELTING BALM

Produk menawarkan lip tint with naturally derived nutrients according to product description.

Buyer perlu memeriksa:

• Shade.
• Fragrance.
• Colorant.
• Vegan status.
• Halal.
• BPOM.
• Expiry.

TRUE TO BABY

True to Baby adalah brand atau line tersendiri dalam Triniti Beauty.

Buyer harus memisahkan:

• Brand name.
• BPOM.
• Product age.
• Baby safety.
• Manufacturer.
• Halal.
• Claim.

Products for babies require stricter ingredient and pediatric caution.

COLAB DRY SHAMPOO

Website menjual COLAB, brand asal Inggris.

Product pages current mencantumkan:

• BPOM NC52231000035 for travel Original.
• BPOM NC52231000036 for Unicorn.
• BPOM NC52231000039 for Volume.
• Expiry 2026 on some listing.
• Shipping restriction to Jabodetabek and Java for aerosol travel size.

COLAB bukan product True to Skin.

Risiko:

• Aerosol shipping.
• Flammability.
• Inhalation.
• Expiry.
• Importer.
• Distribution restriction.

2.000+ RETAIL STORES

Company internship material menyebut distribution to more than 2,000 retail stores.

Angka dapat mencakup:

• Modern trade.
• Health and beauty stores.
• Pharmacies.
• Department stores.
• Independent retailers.
• Multiple brands.
• Distribution points.

Jangan menulis 2.000 True to Skin branded stores.

WHERE TO FIND US

Website mempunyai offline-store page.

Page menyatakan products tersedia di berbagai trusted beauty and health retailers.

Store list perlu diperiksa secara langsung karena text extraction tidak menampilkan full census.

DISCOUNT DAN LIVE COMMERCE

Academic study 2025 membahas pengaruh discount pada online sales PT Triniti Tunggal Abadi.

Media menyebut live commerce berkontribusi kuat pada penjualan pada periode tertentu.

Risiko:

• Promo dependency.
• Overbuying.
• Near-expiry stock.
• Margin pressure.
• Confusion antara gross sales and net sales.

Buyer tidak boleh memakai campaign result sebagai annual financial data.

BPOM DAN HALAL

Product pages sering mencantumkan BPOM.

Third-party halal database menunjukkan beberapa SKU mempunyai halal status.

Procurement current harus memeriksa:

• BPOM per SKU.
• Halal per SKU.
• Legal entity.
• Manufacturer.
• Importer.
• Batch.
• Expiry.
• Reformulation.

Brand-wide claim tidak cukup.

RETURN DAN SHIPPING

Website mempunyai Refund Policy and Shipping Policy, tetapi text extraction terbatas.

Buyer perlu membaca:

• Return window.
• Opened products.
• Wrong shade.
• Defect.
• Wrong item.
• Sale items.
• Shipping cost.
• International order.
• Aerosol restriction.
• Marketplace terms.

ACTIVITY 2026

Sinyal aktivitas:

• Website active.
• Product pages current.
• BPOM 2026-numbered cleanser.
• Ready Acne Gone new product.
• COLAB April 2026 listing.
• Offline-store page active.
• Makeup and refill active.
• Triniti Beauty hiring and operation active.
• Marketplace promotion active.

Sinyal tersebut mendukung status aktif.

INFORMASI PROCUREMENT

Cleanser: Tersedia.

Toner: Tersedia.

Serum: Tersedia.

Moisturizer: Tersedia.

Sunscreen: Tersedia.

Acne care: Tersedia.

Cushion: Tersedia.

Refill cushion: Tersedia.

Concealer: Tersedia.

Lip: Tersedia.

Baby care: Melalui True to Baby.

Dry shampoo: COLAB distribution.

Offline distribution: 2.000+ retail points company-reported across operation.

Legal entity:

PT Triniti Tunggal Abadi.

RISIKO UTAMA

1. True to Skin and Triniti Beauty mixed.
2. Imported COLAB treated as own product.
3. 2.000 retail points misread as branded stores.
4. Halal per SKU.
5. Shade mismatch.
6. Discount dependency.
7. Aerosol shipping.
8. Refill environmental impact.
9. Product metadata inconsistencies.
10. Active-ingredient layering.

PERTANYAAN SEBELUM MEMBELI ATAU BERMITRA

• Apa legal entity pada invoice?
• Apa relationship True to Skin and Triniti Beauty?
• Siapa manufacturer?
• Apa nomor BPOM?
• Apa halal certificate?
• Apakah product own brand or distributed brand?
• Berapa retail points khusus True to Skin?
• Apa official retailer list?
• Apa shade undertone?
• Apa refill compatibility?
• Bagaimana aerosol shipped?
• Apa return policy?
• Apa expiry?
• Bagaimana recall dilakukan?
• Apa sustainability report?

RINGKASAN UNTUK PENGAMBIL KEPUTUSAN

True to Skin adalah active beauty brand dengan skincare, makeup, retail distribution, and broader Triniti Beauty ecosystem.

Kelebihannya adalah founder identity, BPOM visibility, gentle positioning, cushion refill, makeup expansion, and distribution.

Risiko utamanya berada pada entity resolution, product ownership, halal scope, promo-driven sales, and store-count interpretation.

Buyer B2B sebaiknya meminta company profile, authorization, product list, BPOM and halal certificates, manufacturer detail, retail map, MOQ, shelf life, and recall procedure.

STATUS VERIFIKASI DAN BATASAN

Terkonfirmasi:

• Founder Riska Elastria.
• Didirikan 12 Desember 2020.
• PT Triniti Tunggal Abadi.
• Triniti Beauty portfolio includes True to Skin, True to Baby, COLAB, and The Potions.
• Website, skincare, makeup, refill, store page, and marketplace active.
• Product pages show BPOM numbers.
• Activity 2026.

Self-reported:

• Gentle and effective.
• Safe ingredients.
• Non-comedogenic products.
• High-quality formula.
• Relevant for Indonesian skin.
• 2.000+ retail distribution.
• Innovation.
• Award recognition.

Belum terverifikasi:

• Revenue.
• Profit.
• Full BPOM list.
• Full halal scope.
• Store census.
• Manufacturer map.
• Refill impact.
• Current CEO.
• International distribution.

SUMBER YANG DIPERIKSA

1. Website resmi True to Skin https://truetoskin.com/ Digunakan untuk current product and activity.

2. About Us https://truetoskin.com/pages/about-us Digunakan untuk brand identity.

3. Where to Find Us https://truetoskin.com/pages/where-to-find-us Digunakan untuk offline distribution.

4. LinkedIn Triniti Beauty https://www.linkedin.com/company/triniti-beauty/ Digunakan untuk portfolio, company size, and headquarters.

5. Matcha Oat Gentle Cleanser https://www.truetoskin.com/products/718996/true-to-skin-matcha-oat-gentle-cleanser-__-sabun-cuci-muka-semua-jenis-kulit Digunakan untuk BPOM and current product.

6. Mugwort Moisturizer https://truetoskin.com/products/752982/mugwort-tripeptide-moisturizer-gel-cream-__-soothing-%26-hydrating-%28pelembap-gel-krim-pagi-malam%29 Digunakan untuk BPOM and ingredients.

7. Sunfriends Sunscreen https://www.truetoskin.com/products/706939/true-to-skin-sunfriends-sunscreen-gel-spf-50-pa%252B%252B%252B%252B Digunakan untuk BPOM and SPF.

8. Cushion https://www.truetoskin.com/products/716552/true-to-skin-__-skinlike-porefecting-cushion-spf-35-pa%2B%2B%2B%2B-medium-to-high-coverage-satin-matte-finish-lightweight-tidak-menyumbat-pori-pori Digunakan untuk shade and BPOM.

9. IDN Times Digunakan untuk founder and December 2020 origin.

10. Media Indonesia Digunakan untuk Riska owner and makeup expansion.

11. Academic PT Triniti Tunggal Abadi profile Digunakan for legal entity and distribution context.

DISCLAIMER

UKMS.OR.ID bukan BPOM, BPJPH, importer, retailer, manufacturer, atau perwakilan True to Skin. Informasi ini tidak menjamin result, halal, authenticity, store, or compatibility. Periksa product label and official database.