The Chef Startup

ukms.or.id – The Chef Startup, Professional Platform in the Culinary World , Several reliable chefs and business actors in the field of Food & Beverage (F & B) in Indonesia are united and agreed to establish a startup industry, namely the ‘The Chef’ application.

The application will accommodate all the needs of residents engaged in the culinary industry who incidentally participates in one of the largest income contributors in the country’s creative industry.

Managing Director of Sentra Poin Catering Indonesia, Widijanto Heru Kusuma said, “The Chef’ is the first in the world to create a professional community-based application related to the culinary world, the food industry, profile information, culinary certification, and everything that supports the millennial generation to appreciate scientific works that have been published. there is.

This application can be a place for professions in the F & B field to develop creative ideas and provide creative work through features in the application, such as the Chef Channel feature, as well as a marketplace feature for preneur chefs.

The application will accommodate all the needs of residents engaged in the culinary industry, which incidentally is one of the largest contributors to income in the country’s creative industry. With the rapid growth of the culinary business and the chef profession, many in this industry require data on reliable chef services and information about the supply chain.

The ‘The Chef’ application can serve as a facility for conducting friendships between chefs, bringing out new and talented chefs, making it easier for business actors in the food industry to obtain data and fulfill all their needs.

In The chef application which carries the tagline “we’re not just cooking, we’re create a soul” some young chefs and culinary lovers such as Chef Dinda, Chef Wildan, and Bow3t are trusted as brand ambassadors and also represent the profile of the younger generation for can refresh the online culinary scene in the Indonesian culinary world.

” THE CHEF ” which consists of an association of reliable chefs and entrepreneurs , offers a new application , the world ‘s first is a professional community – based application related to the culinary world , food industry , profile information , culinary certification .

Everything that supports the millennial generation, appreciates existing work, develops creative ideas and provides creative work through features in the application, such as the Chef Channel feature, as well as a marketplace feature for chef preneurs.

Some young chefs and culinary lovers such as Chef Dinda, Chef Wildan, and Bow3t are lined up as one of the profiles of the younger generation who will emerge to refresh the online culinary scene in the Indonesian culinary world.

The Grand Launching of the “THE CHEF” application was held on November 12, 2019 at Artotel Thamrin, Jakarta. The Soft Launching which was held on November 2, 2019, took place at the Nineteen Lounge. November 9, 2019 at the nineteen lounge Bali.

Through his Brand Ambassador, he has informed and also introduced the presence of this application, which was created because it was based on the love of the founders for the culinary world. For his concern for the life of “CHEF” in Indonesia or the world.

The food and beverage (F & B) industry has experienced rapid growth in recent years along with the growth of lifestyles, product creativity or new menus, and no less interesting is the growth of technology and information.

What cannot be ignored from the growth of the culinary world is the profession of a chef aka chef who is the ‘brain’ behind culinary growth. But to be a reliable chef, you don’t only have the ability to cook, you also need creativity, sensitivity, and many other aspects that are no less important.

Managing Director of Sentra Poin Catering Indonesia, Widijanto Heru Kusuma said, “The Chef” is arguably the first in the world for professional community-based applications related to the culinary world, the food industry, profile information, culinary certifications, and everything that supports the millennial generation to appreciate existing ideas.

This application can be a place for professions in the F & B field to develop creative ideas and provide creative work through features in the application, such as the Chef Channel feature, as well as a marketplace feature for preneur chefs.

In accordance with the tagline he adopted, namely “we’re not just cooking, we’re create a soul”, the application will accommodate all the needs of residents engaged in the culinary industry which incidentally is also one of the largest contributors to income in the country’s creative industries.

Along with the rapid growth of the culinary business and the chef profession, many in this industry require reliable chef service related data and information about the supply chain. So data and containers from upstream to downstream are provided as well as human resources.

He also emphasized that the growth of chefs has recently been very rapid, especially since several communities and associations have emerged

the one who overshadows the chef. The Chef app is open to anyone who is not affiliated with one of the communities and the other.

The presence of this startup is also based on being trusted by government agencies related to applied products and is also ready to become a pioneer who will bridge the various needs for chef certification.

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Brand Ambassador for ‘The Chef’, Wildan Avessina said, some of the features that will be provided in the application include job vacancy data, chef profile data for industries that require it.

Various information on event chefs and their activities throughout Indonesia, including product and equipment marketplaces related to the food and beverage business. And interestingly, it will accommodate the people’s desire to become a chef. That’s why charity is held up to scholarships or funding for those who are less able to be educated to become reliable chefs.

And that is no less unique, said Wildan, this application also provides a forum feature for chefs to connect via chat forums and can share their creative ideas and works, so that it can help them to be known and accessed around the world.

It also provides various news related to chef and culinary activities, as well as food and beverage events throughout Indonesia. Meanwhile, Marketing Communication ‘The Chef’, Kaloka added, after Surabaya, the roadshow launching ‘The Chef’ was held in Bali, and culminated in Jakarta as well as the city where the grand launching was held on November 12, 2019. After that, this application can be downloaded on the Google App Store. or iOS.

The presence of this startup or application is due to the love of the founders for the culinary world and also their concern for all the lives of chefs in Indonesia or in the world. He hopes that the ‘The Chef’ application can serve as a facility to carry out friendships between chefs, create new and talented chefs, make it easier for business actors in the food industry to obtain data and fulfill all their needs.

This is information about the startup The Chef, which has become a professional forum for chefs throughout Indonesia. Many useful things can be obtained from the presence of this startup. This application comes with various features available to make it easier for chefs to find or share knowledge and others. Other people can also join, it doesn’t have to be a chef.