Vespa Returns to Make New Colors and Graphics as an Allure , Vespa is known to have a timeless product design. However, in order to continue to look fresh, the Italian manufacturer consistently refreshes through new color and graphic options.
Ayu Hapsari, PR & Communications Manager of PT Piaggio Indonesia (PID) said that this time Piaggio presents a new color collection from Vespa entitled “Play Freely in Colors”.
“Through this color, PT Piaggio Indonesia invites automotive lovers to express themselves more freely with new colors from Vespa LX, Vespa S, Vespa Primavera and Vespa Sprint. The latest color collection is here to further strengthen the full identity of the premium lifestyle and freedom of expression that is synonymous with Vespa and its lovers,” Ayu Hapsari said in a press statement
Vespa LX and Vespa S themselves are two Vespa models with smaller and slimmer body sizes, making them ideal for urban mobility and supporting urban lifestyles. According to him, the Vespa LX 125 i-get itself is the first Vespa to be fully assembled domestically by PID and is in accordance with Piaggio Group standards.
Looking classy with a round headlight, the Vespa LX 125 i-get looks elegant with a choice of Gray Delicato and Red Passione colors.
Meanwhile, Vespa S is one of the choices for Vespa with an active character, a more compact size, appears more dominant thanks to the new colors, namely Yellow Sole, Grey Materia and White Innocenza which further represents the active and colorful young soul.
“Next, the Primavera series is a Vespa known as the most classy, elegant, and iconic Vespa model,” he said.
To emphasize this character, Piaggio Indonesia offers a series of new colors, namely Blue Estroverso, Green Relax and the charming Gray Materia. Furthermore, for the more stylish and sporty Primavera S, there are now four new color choices, namely Beige Sabbia, Blue Capri, White Innocenza, and Yellow Sole with graphic details that further highlight its character.
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Lastly, Vespa Sprint and Vespa Sprint S comes more dynamic with three new color choices, namely Blue Audace, Grey Materia and Yellow Sole, which reflects the user’s desire to be a unique person through the Sprint line-up.
Meanwhile, on the sportier Sprint S series, the color collection offered is Grey Titanio Matt, Orange Tramonto, Green Tenace and White Innocenza.
Piaggio believes the presence of the new colors can be a powerful strategy in maintaining its position in the premium scooter segment.
“Having successfully become a symbol of a lifestyle full of history across generations of young people, today, Vespa consistently innovates to bring Italian mobility solutions that are relevant to a more modern generation. One way to ensure that Vespa continues to inspire a more cheerful and vibrant lifestyle is the ever-renewing Vespa color collection,” said Ayu.