ukms.or.id – Targeting the younger generation, Super Air Jet adds a route to Banyuwangi, Super Air Jet is expanding in the aviation industry in Indonesia. This is evidenced by the continued presence of new flight routes offered by brown airline.
One of them is the route to Banyuwangi, East Java. Ari Azhari, Chief Executive Officer of Super Air Jet, said that the latest route that will soon be presented is the route from Jakarta to Banyuwangi.
“The new route will become effective on May 31, 2023,” Ari Azhari said in a press statement
This route was chosen by Super Air Jet because Banyuwangi offers a variety of attractive alternative destinations. Especially for the younger generation who want unique and antimainstream tourist destinations.
Through this route, he believes Super Air Jet can present new opportunities for the younger generation to explore the destination city. The airline’s strategy is also driven by the latest trends where the millennial generation plays an increasingly dominant role in the world of travel.
On the one hand, the airline also noted that Banyuwangi has proven to have a significant increase in visits. Therefore, Super Air Jet supports millennials’ interest in unique destinations, challenging adventures and authentic culture on the Jakarta-Banyuwangi route.
“They are looking for a bustling destination and Banyuwangi, which is nicknamed the Sunrise City, provides the right experience according to their preferences,” he said.
He also realized that tourism growth in Banyuwangi is also driven by the influence of social media. This is because social media plays a key role in influencing the travel of the younger generation.
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Young people often look for instagramable spots and viral potential on platforms such as Instagram and TikTok. Banyuwangi, with its spectacular natural beauty and cool destinations is increasingly attracting millennials and allowing them to easily share their travel experiences through social media.
“To support comfort, this route will be presented with Airbus A320 aircraft. This aircraft offers comfort through interior design and this is very crucial because millennials prioritize a comfortable travel experience by enjoying ergonomic seats, spacious cabin space and advanced in-flight entertainment systems,” he said.