Women and Digital Platforms Are the Drivers of the Economy

ukms.or.id – Women and Digital Platforms Are the Drivers of the Economy , International Women’s Day is not only a day of celebration, but also a reflection that women have an important role, even considered to be the driving force of the economy of a country. Especially in this digital era like today.

Those who are able to quickly adapt to digital platforms, they will be the pioneers and winners. This condition has attracted the attention of QNET as a direct selling company that has been operating in Indonesia for more than 20 years.

“QNET has adapted well to the demand for digital communications and content. We are directed to make the women entrepreneurs community grow to become social media influencers through our business platforms and support systems, especially during the last two years during the pandemic,” said Malou Caluza, CEO of QNET via digital platform to Jessy Silana, Miss Tourism International in commemoration of International Women’s Day.

Working for many years at QNET, Malou Caluza has seen many women become digital creators and influencers for change in their communities. Many of them take advantage of the resources and training the company provides. These women also come from all walks of life, some of them are housewives, while others are employees who dream of building their own businesses and communities.

Now, the role of women as content creators and digital community builders is more important than ever. When mobility restrictions are reopened and we enter an endemic phase, everyone needs a vacation, needs healing after a long period of restricted movement.

Here, women will play an important role in supporting local tourism initiatives through digital media to attract tourists. Becoming a content creator, apart from being a promising job, will also be able to contribute to the Indonesian economy.

“This QNET talkshow and digital and tourism activists are expected to provide more insight into how leadership skills, entrepreneurship, and digital content creation can be, so that they can encourage more people to discover and experience the beauty of Indonesia,” said Malou Caluza.

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Meanwhile Jessy Silana Wongsodiharjo, Miss Tourism International 2021/2022 said that Indonesian tourism requires the participation of social media activists and content creators. Women have the power to create digital tourism content because women are very smart to display something unique on social media.

“Indonesian women are very good at communicating. Diligently post something unique, such as tourist attractions. Don’t forget to add an interesting narration and a hash mark. Here, women’s participation is very much needed in increasing tourism and the Indonesian economy,” said Jessy Silana Wongsodiharjo, who is also the Miss Tourism of Indonesia 2020/2021.